Have you ever wondered at times why there simply are people who are masterful at giving without expectations?
Such was the case with these two amazing ladies I would like to feature on this blog post…
First is my good friend Kelly Baader… Kelly and I met at a live event in Portland, about 8 months ago and have just interacted via social media. In December, she and her family went on a holiday in Switzerland and as a joke, I told her I would love to have a taste of the Swiss chocolates she was indulging in, in one of her pictures.
I met up with her again 2 weekends ago, at the Marketing Funnel Mastery in Las Vegas, NV and what was the first thing she handed me after she gave me a hug? A Caillei Chocolate bar directly from Switzerland! I know… I know… some of you might be saying “It’s just a chocolate bar… what’s the big deal?”
To me, it’s her loving thought that counts more than anything else. Kelly Baader is a brilliant industry leader, coach, entrepreneur and author. She had no motive in giving me that chocolate bar… She doesn’t need me as a client… She did it out of love and respect and that’s what I value. She demonstrated true Relational Marketing!
The other lady I would like to celebrate is someone I have never met, yet has been out there supporting me online and always giving me a “thumbs-up” and occasionally commenting on my blog. Her name is Teresa Baine.
Yesterday, I checked my mailbox and there were 2 cards waiting for Garrett and I. I looked at the address and they weren’t familiar. It’s because it came from a person I least expected to send me cards!
What Teresa wrote on the card was so heartfelt and was so genuine. Yes, she is using a very popular card service to send me those cards, but I never felt that she was prospecting me or wants me to sign up with her business opportunity because of how she positioned herself.
As Garrett and I ate the incredibly delicious chocolate bar and read those heartwarming cards, I got reminded of how these amazing ladies exhibited the true essence of relational marketing.
So as part of my short term project of writing my book “The Relational Marketers” – I will start featuring individuals who have amazing stories on how they used relational marketing to either:
- Attract their perfect clients
- Increase their credibility and influence.
- Reach industry leaders and heroes they wouldn’t have reached before.
- Forged meaningful partnerships and collaboration with like-minded individuals.
- Gained a client’s or clients’ trust that enabled them to generate substantial revenue.
- Was invited to an exclusive and high-ticket event.
- Other results from using relational marketing.
Click Here to share your story at The Relational Marketers Facebook Group and allow our members to celebrate you and learn from your story!
Until we connect…
I Am Cheering You On To Your Success!