Krispy Kreme Donuts – Traveling Tiebens

A Peek Behind The Brand...

Did you know that in 1937, Vernon Rudolf, purchased a secret yeast-raised donut recipe from a French Chef and started selling them at a local grocery store in Winston-Salem, North Carolina? As he cooked the donuts, the aroma wafted outside the store and passersby were intrigued and eventually came in droves. Within a very short time, Mr. Vernon had to cut a hole on a side wall at the grocery store so he can sell donuts conveniently to his loyal customers.

Now 78 years later, Krispy Kreme now has 1,000 stores and is now a favorite global brand! They have since partnered up with Coffee Bean and Tea Leaf but their donuts are as yummy as ever! Surprisingly, their mission is not just to make the best donuts… Their Vision is to CREATE JOYFUL MEMORIES… Who knew? Garrett Tiebens and our family have wonderful Krispy Kreme memories… Like, Share and Comment what you love most about Krispy Kreme… Bon Apetit! 😉 Their full Mission and Vision here;

“Our mission is to touch and enhance lives through the joy that is Krispy Kreme.  Our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.”

For some reason, knowing what I know now about Krispy Kreme makes every bite more meaningful to me because I feel like I go back and become a part of their beautiful history.

How would people remember your brand?  Do you share your brand story? Do you really know how special your brand story is?  It’s a worthwhile thought…

Here’s to Your Success with Satisfaction and Significance,


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