How To Leverage The Power of Instagram


Do You INSTAGRAM? Why and why not? It’s time to leverage the power of this sleeping giant! I started “lurking” on Instagram on September 2012 just to get a feel for how the platform works.  I didn’t start engaging till only 3 months ago.   As a Brand Marketing Strategist, I get asked a lot of questions about certain social media platforms so I feel a responsibility to learn so I can help others make an effective decision.  Initially, Instagram didn’t make sense to me.  I was thinking, “Great, another distraction to my already limited time for social engagement…”

Then the clouds parted… When Garrett Tiebens​ told me that most of his friends are no longer on Facebook, it was a signal for me to take Instagram seriously.  It was then that I found these staggering statistics courtesy of (Scroll down for full infographic):

– 70 Billion photos are uploaded daily
– Engagement rate is 15% MORE than on Facebook
– 70 Million daily active users and growing fast
– 90% users are under 35
– 68% of users are Women and 32% are men

And according to Business Insider, “Instagram revealed it had overtaken Twitter in terms of users: 300 million to Twitter’s 284 million. Now there’s more evidence underlining Instagram’s dominant status versus Twitter.”

Over 80% of the world’s top brands are on Instagram, however, it was shocking to know that only 28% of marketers use Instagram!

3 months ago, I decided to use Instagram for Visual Inspiration and a “Virtual” Vision Board… and the bonus was that by doing so, I generated such high quality followers!   I also followed Authors, Media Personalities and Movement Makers as well as Florists, Artists, Correspondents. I found that they are more accessible on Instagram than on Facebook.

I saw the world through their eyes, with the beautiful breathtaking images and . I followed the luxury brands that I love so I can see them on my feed everyday to keep me in that energy of opulence and abundance and it’s so wonderful to check my feed 1x or 2x a day and be surrounded by uplifting and inspiring images and quotes.

And the secret to Instagram? The Hashtags!  I noticed that when I would use certain hashtags, the Likes from people who resonate with the same hashtags immediately Like my post and most of them instanly Follow Me.  It takes a momentum of it’s own.  It’s PERFECT for those who want to engage, inspire and get your message heard.  For the most part, there is a silent culture of respect that is unlike YouTube.  There is vulnerability but there’s also grace.  It’s a beautiful balance.

For Marketers, I sense a camaraderie of inspired and motivated people with abundant mindset.  People who do the same thing Follow and support one another.  I have people who follow me and whom I follow back as potential Coop Marketers and Joint Venture partners.  It has also become a great organic lead generation strategy across my multiple social media platforms.

So what’s the bottomline on Instagram?  I give it 2 thumbs-up for Engagement, Potential and Possibilities.  It’s really easy and it’s FUN and leveraged.  One post can be sent to your Twitter, Facebook, Tumblr, Flickr and Four Square.  An effective time-saver!

Still unsure about Instagram? Connect with me there so we can discover together.  It doesn’t have to be a time waster… An extra 10 minutes a day will enable you to gain a rewarding experience.  Let’s explore together!

Here’s to Your Success With Satisfaction and Significance!


Infographic Courtesy of

Infographic Courtesy of


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